Consumers are influenced by what is in trend now and not what has been.
Notice trends early enough to get the consumers attention, do not be on the tail end where it fails to catch on or is out of date. Figure out what trend will be beneficial and exciting. This is exactly what we do with our diverse team of uniquely talented designers.
Staying on point.
The way we identify design trends is to look at what had success in previous seasons. Are new styles better than old styles or vice versa? We research trending colors, patterns, and types of materials such as leather and fabric. We also review and develop new technical innovations. We review retailers in other product categories for both influence and direction based on what is working for them. We often ask ourselves, are there any new innovations that can be brought into our product lines?
After attending trade shows, talking to the material/hardwear suppliers, we are able to get a better perspective as to what is responding in the market. Specialty retailers, like outdoor sports, footwear, other apparel retailers, also often provide an insight to new trends. We try to develop innovative manufacturing techniques to incorporate these new potential elements into our designs.
Timing is everything.
Merchandisers analyze months and in some cases years in advance as to what accessories and apparel will sell and at what prices. This is why designers need to stay current with the fashion industry and it’s ever evolving trends. Depending upon the item and season, designers will began to develop merchandise 9-14 months before it’s sold in stores. Therefore, they must be able to anticipate fashion trends and consumer needs. In order for manufacturers as a whole to anticipate future trends, they familiarize themselves with current merchandise in the market place, organized within the form of a line sheet and travel to seasonal fashion weeks and shows to view new trending styles.
Patented US Technology is key.
As a company that manufactures our own lines, as well as those for private label, we strive to stay on top of current fashion and technical trends, like our US Patented UR Powered touch screen gloves and audio headwear. Our UR Powered line offers touch screen glove for both men and women. Our newest mens glove is the Aiden while the trending women’s glove is the Sasha.